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ReqBrief

For marketing agencies

ReqBrief for Marketing Agencies: Sharper Campaign Briefs, Faster

A campaign is only as good as its brief. Get a sharp one from the client without the endless back-and-forth.

Marketing work is unforgiving of a fuzzy brief. If the goal, audience, channels and success metrics are not pinned down, the creative drifts, the reporting is contested, and the client is unhappy with results nobody actually defined.

ReqBrief interviews the client up front about what they are trying to achieve, who they are talking to and what "success" means in numbers, then returns a structured brief your strategists and creatives can act on immediately.

The pains we hear most

Vague goals

"More awareness" with no metric behind it makes results impossible to defend.

Audience guesswork

Without a clear target, the creative tries to please everyone.

Channel assumptions

Mismatched expectations about where the campaign even runs.

Contested reporting

KPIs argued about after the fact instead of agreed before.

How ReqBrief helps

Goals tied to numbers

The interview pushes for measurable success criteria.

A defined audience

Specifics the creative team can actually target.

Agreed KPIs up front

Everyone signs off on what success looks like before work starts.

One shared brief

Strategy, creative and the client work from the same document.

A campaign kickoff plan

Break the brief into tasks by discipline (content, design, SEO and more), each with an hour estimate.

What it looks like

An agency wins a product-launch campaign. The client fills out a ReqBrief interview covering the launch goal, the primary audience, the priority channels, the budget band and the KPI targets. The strategist opens the brief and starts planning the same day. No kickoff archaeology required.

FAQ

Does this work for campaigns, not just websites?

Yes. The interview adapts to the project context, so a campaign brief focuses on goals, audience, channels, budget and KPIs rather than site structure.

Can different stakeholders contribute?

You control who receives the interview link, and shared client context carries across projects for the same client, useful for agencies running multiple campaigns for one brand.

Keep exploring

Stop chasing clients for requirements

Create a project, send a link, and let ReqBrief interview your client and write the brief.

Try ReqBrief free →